![]() ![]() ![]() Associates are most often staffed across multiple clients or engagements, supporting MediaLink teams actively as they advise clients, develop strategic insights and implement key recommendations. As an Associate at MediaLink, you will apply analytical thinking and experience-based judgment to complex challenges by focusing on the critical issues, opportunities and constraints that impact business performance. In the exciting new role as an Associate you will lead market research, situation analysis through quantitative and qualitative means and contribute your perspective on how our clients learn, grow and transform in their respective sectors of media, entertainment, marketing and technology. As companies shift from brand-based to performance-based business models, try to take advantage of lower-priced opportunities.We're looking for an Associate to join our team in New York, Los Angeles or Chicago as part of our Consultancy function. ![]() But now, money is expensive, and spending habits have changed. Merger and acquisition activity was robust at the end of 2021 and the beginning of 2022. 17:56-23:37 - Focusing on ‘Brandformance’ - As brands navigate macroeconomic challenges, businesses must be more judicious about their spending.And the Cs are culture, community, creativity, content, commerce and curation. The Ts are trust, transparency, talent, technology and transformation. These disciplines are represented by five Ts and six Cs. As Kassan describes it, the company is at the intersection of marketing, media, advertising, entertainment, sports and technology. 09:21-15:25 - The Ultimate Connector - MediaLink differentiates by connecting the right people at the right time.He believes that has to do with what he calls his superpowers: identifying, capitalizing on and merchandising opportunities. Kassan reinvented himself in his early 50s and established MediaLink. 05:21-07:29 - Seizing Opportunities - Transformation is a good thing, whether you view it from a business or personal perspective.Before MediaLink, he was president and COO of Initiative Media, where he helped grow the company’s initial $1.5 billion in billings nearly 10 fold. Kassan has led the firm’s expansion from strategic advisory into multiple business lines, including executive search, financial due diligence, agency reviews and trade marketing. Michael Kassan, Chairman and CEO, MediaLink If you’re sincere and actually care about the people that you’re interacting with, and if you build meaningful relationships, it’s the greatest gift I could give anybody. In the latest episode of The Speed of Culture podcast, Michael Kassan, CEO of MediaLink, joins Suzy Founder and CEO Matt Britton to discuss how his company serves as the media and marketing industry’s trusted connector by identifying areas of opportunity, optimization and growth for its clients. And today’s guest will share his secret sauce for leveraging opportunities to grow your business. What does business success imply? Money? Talent? Expertise? Probably all of them. ![]()
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